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Return of the Hustle

Return of the Hustle PDF Author: Eric Sheinkop
Publisher: Springer
ISBN: 1137582022
Category : Business & Economics
Languages : en
Pages : 238
Book Description
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Return of the Hustle

Return of the Hustle PDF Author: Eric Sheinkop
Publisher: Springer
ISBN: 1137582022
Category : Business & Economics
Languages : en
Pages : 238
Book Description
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Turn the Beat Around

Turn the Beat Around PDF Author: Peter Shapiro
Publisher: Farrar, Straus and Giroux
ISBN: 1466894121
Category : Music
Languages : en
Pages : 384
Book Description
A long-overdue paean to the predominant musical form of the 70s and a thoughtful exploration of the culture that spawned it Disco may be the most universally derided musical form to come about in the past forty years. Yet, like its pop cultural peers punk and hip hop, it was born of a period of profound social and economic upheaval. In Turn the Beat Around, critic and journalist Peter Shapiro traces the history of disco music and culture. From the outset, disco was essentially a shotgun marriage between a newly out and proud gay sexuality and the first generation of post-civil rights African Americans, all to the serenade of the recently developed synthesizer. Shapiro maps out these converging influences, as well as disco's cultural antecedents in Europe, looks at the history of DJing, explores the mainstream disco craze at it's apex, and details the long shadow cast by disco's performers and devotees on today's musical landscape. One part cultural study, one part urban history, and one part glitter-pop confection, Turn the Beat Around is the most comprehensive study of the Me Generation to date.

Return of the Raider

Return of the Raider PDF Author: Donald M. Goldstein
Publisher: Charisma Media
ISBN: 1616388919
Category : Biography & Autobiography
Languages : en
Pages : 192
Book Description
DIV /div Jacob DeShazer found himself as one of the 80 men participating in the famous Doolittle Raid over Japan shortly after the bombing of Pearl Harbor. His story is not only about the bravery as a soldier and POW during war, but also about how powerful love and forgiveness can be when given to the enemy.

Return to Zanzibar

Return to Zanzibar PDF Author: Roger Webber
Publisher: Troubador Publishing Ltd
ISBN: 1783061219
Category : Travel
Languages : en
Pages : 336
Book Description
‘Zanzibar was to be a profound influence on my early life, it became home to me, this was the world I knew and the place I would always be naturally drawn back to. Zanzibar was one of those special places, with even the name evoking ideas of an enchanted land. I was fortunate to live there at a time when it was a peaceful autonomous island, spared from the revolution that later tore it apart.’ Starting from his early days spent in this exotic island when it was an independent Sultanate, Roger Webber goes on to describe his travels throughout Africa, covering a period of 66 years and nearly every country in that vast continent. It includes the great journey from Cairo to Cape, travelling up the Nile, and later on passage down the other great river of Africa, the Congo. In Return to Zanzibar, Roger begins with his memories of an island explored in detail, recounting every aspect of its geography and history and examining how this small country had so much influence over such a large part of the continent. Following Zanzibar's amalgamation with Tanganyika to form Tanzania, in which many of the ways of the original country disappeared, Roger returned as a doctor to be faced with epidemics that were ravaging East Africa at that time. From this base he explored surrounding countries and much of the rest of the continent. Return to Zanzibar is a personal story of Africa in all its many facets.

The History of Thoughts in Wei, Jin , Southern and Northern Dynasty

The History of Thoughts in Wei, Jin , Southern and Northern Dynasty PDF Author: Li Shi
Publisher: DeepLogic
ISBN:
Category : History
Languages : en
Pages :
Book Description
The book is the volume of “The History of Thoughts in Wei, Jin , Southern and Northern Dynasty” among a series of books of “Deep into China Histories”. The earliest known written records of the history of China date from as early as 1250 BC, from the Shang dynasty (c. 1600–1046 BC) and the Bamboo Annals (296 BC) describe a Xia dynasty (c. 2070–1600 BC) before the Shang, but no writing is known from the period The Shang ruled in the Yellow River valley, which is commonly held to be the cradle of Chinese civilization. However, Neolithic civilizations originated at various cultural centers along both the Yellow River and Yangtze River. These Yellow River and Yangtze civilizations arose millennia before the Shang. With thousands of years of continuous history, China is one of the world's oldest civilizations, and is regarded as one of the cradles of civilization.The Zhou dynasty (1046–256 BC) supplanted the Shang and introduced the concept of the Mandate of Heaven to justify their rule. The central Zhou government began to weaken due to external and internal pressures in the 8th century BC, and the country eventually splintered into smaller states during the Spring and Autumn period. These states became independent and warred with one another in the following Warring States period. Much of traditional Chinese culture, literature and philosophy first developed during those troubled times.In 221 BC Qin Shi Huang conquered the various warring states and created for himself the title of Huangdi or "emperor" of the Qin, marking the beginning of imperial China. However, the oppressive government fell soon after his death, and was supplanted by the longer-lived Han dynasty (206 BC – 220 AD). Successive dynasties developed bureaucratic systems that enabled the emperor to control vast territories directly. In the 21 centuries from 206 BC until AD 1912, routine administrative tasks were handled by a special elite of scholar-officials. Young men, well-versed in calligraphy, history, literature, and philosophy, were carefully selected through difficult government examinations. China's last dynasty was the Qing (1644–1912), which was replaced by the Republic of China in 1912, and in the mainland by the People's Republic of China in 1949.Chinese history has alternated between periods of political unity and peace, and periods of war and failed statehood – the most recent being the Chinese Civil War (1927–1949). China was occasionally dominated by steppe peoples, most of whom were eventually assimilated into the Han Chinese culture and population. Between eras of multiple kingdoms and warlordism, Chinese dynasties have ruled parts or all of China; in some eras control stretched as far as Xinjiang and Tibet, as at present. Traditional culture, and influences from other parts of Asia and the Western world (carried by waves of immigration, cultural assimilation, expansion, and foreign contact), form the basis of the modern culture of China.

China Twenty-four Histories (Complete Translation)

China Twenty-four Histories (Complete Translation) PDF Author: Li Shi
Publisher: DeepLogic
ISBN:
Category :
Languages : en
Pages :
Book Description
The Twenty-Four Histories (Chinese: 二十四史) are the Chinese official historical books covering a period from 3000 BC to the Ming dynasty in the 17th century. The Han dynasty official Sima Qian established many of the conventions of the genre. Starting with the Tang dynasty, each dynasty established an official office to write the history of its predecessor using official court records. As fixed and edited in the Qing dynasty, the whole set contains 3213 volumes and about 40 million words. It is considered one of the most important sources on Chinese history and culture. The title "Twenty-Four Histories" dates from 1775 which was the 40th year in the reign of the Qianlong Emperor. This was when the last volume, the History of Min gwas reworked and a complete set of the histories produced. The Twenty Four Histories include: •Early Four Historiographies (前四史) •Records of the Grand Historian (史記, Shǐ Jì), compiled by Sima Qian 司馬遷 in 91 BC •Book of Han (漢書, Hàn Shū), compiled by Ban Gu 班固 in 82 •Records of the Three Kingdoms (三國志, Sānguó Zhì), compiled by Chen Shou 陳壽 in 289 •Book of Later Han (後漢書, Hòuhàn Shū), compiled by Fan Ye 范曄 in 445[2] •Book of Song (simplified Chinese: 宋书; traditional Chinese: 宋書; pinyin: Sòng Shū)—Southern Dynasties, compiled by Shen Yue 沈約 in 488 •Book of Qi (simplified Chinese: 齐书; traditional Chinese: 齊書; pinyin: Qí Shū)—Southern Dynasties, compiled by Xiao Zixian 蕭子顯 in 537 •Book of Wei (simplified Chinese: 魏书; traditional Chinese: 魏書; pinyin: Wèi Shū)—Northern Dynasties, compiled by Wei Shou 魏收 in 554 •Eight Historiographies complied in Tang Dynasty (唐初八史) •Book of Liang (梁書, Liáng Shū)—Southern Dynasties, compiled by Yao Silian 姚思廉 in 636 •Book of Chen (陳書, Chén Shū)—Southern Dynasties, compiled by Yao Silian in 636 •Book of Northern Qi (北齊書, Běi Qí Shū)—Northern Dynasties, compiled by Li Baiyao 李百藥 in 636 •Book of Zhou (周書, Zhōu Shū)—Northern Dynasties, compiled under Linghu Defen 令狐德棻 in 636 •Book of Sui (隋書, Suí Shū), compiled under Wei Zheng 魏徵 in 636 •Book of Jin (晉書, Jìn Shū), compiled under Fang Xuanling 房玄齡 in 648 •History of the Southern Dynasties (南史, Nán Shǐ), compiled by Li Yanshou 李延壽 in 659 •History of the Northern Dynasties (北史, Běi Shǐ), compiled by Li Yanshou in 659 •Old Book of Tang (唐書, Táng Shū), compiled under Liu Xu 劉昫 in 945 •Old History of the Five Dynasties (五代史, Wǔdài Shǐ), compiled under Xue Juzheng 薛居正 in 974 •New History of the Five Dynasties (新五代史, Xīn Wǔdài Shǐ), compiled under Ouyang Xiu 歐陽脩 in 1053 •New Book of Tang (新唐書, Xīn Táng Shū), compiled under Ouyang Xiu in 1060 •Three Historiographies compiled in Yuan Dynasty (元末三史) •History of Liao (遼史, Liáo Shǐ), compiled under Toqto'a 脫脫 in 1343[3] •History of Jin (金史, Jīn Shǐ), compiled under Toqto'a in 1345 •History of Song (宋史, Sòng Shǐ), compiled under Toqto'a in 1345 •History of Yuan (元史, Yuán Shǐ), compiled under Song Lian 宋濂 in 1370 •History of Ming (明史, Míng Shǐ), compiled under Zhang Tingyu 張廷玉 in 1739 The book is translation of full text of China 24 Histories, covering all contents aforementioned.

Historical Records 史记

Historical Records 史记 PDF Author: Sima Qian
Publisher: DeepLogic
ISBN:
Category :
Languages : en
Pages :
Book Description
史记 "Historical Records" was written by Sima Qian, the Western Han Dynasty historian. The biographical history book is the first biographical general history in China, documented on to the ancient legend of the Yellow Emperor era, down to the Han Dynasty between the beginning four years, a total of 3,000 years of history. In 104 B.C., Sima Qian began the creation of a history book called " Tai Shi Gong Shu " which was later called “史记”, or "Historical Records". It took 14 years before and after to complete. The "Historical Records" book includes twelve Origins Volumes recording the emperor's political achievements (“十二本纪”), thirty Family Volumes remembering the vassal state and dynasty princes (“三十世家”), honors and dying, Seventy Fame Verses remembering the deeds of important people (“七十列传”),ten Tables (chronology of major events, “十表”), eight Books remembering various rules and regulations, ritual, music, temperament, calendar, astronomy, meditation, water conservancy, financial use (“八书”), a total of 130 articles, 520 thousand words. The book is translation of full text of Historical Records, covering all contents aforementioned.

Life and Science. Popular exposition

Life and Science. Popular exposition PDF Author: Rem Wоrd
Publisher: Litres
ISBN: 5042834478
Category : Science
Languages : en
Pages :
Book Description
Not constant speed of light, concentration of energy, morphogenetic fields, connection of times in theory and practical experiment – you will find it here. Biology, history and psychology are linked by physical laws into a single whole. Do you want to know the rules of the universe? Classical science and unverified but interesting observations. Transmutation of elements and the principle of operation of a natural Time Machine. Relativity theory and unsupported motion. Open this book...

Return to Sapphire Bay Boxed Set (Books 1-3): Three Sweet Small Town Romances

Return to Sapphire Bay Boxed Set (Books 1-3): Three Sweet Small Town Romances PDF Author: Leeanna Morgan
Publisher: Rogan Press
ISBN:
Category : Fiction
Languages : en
Pages : 850
Book Description
Fans of Robyn Carr's Virgin River series will love these three small-town, feel-good romances! The Lakeside Inn: Penny Terry loves her job as a property development manager in one of Seattle’s biggest construction companies. When tragedy strikes, she returns to Sapphire Bay to say goodbye to her grandmother and comfort her parents. The last thing Penny or her sisters expect is to inherit the house her grandma called home. But there’s a catch—and it could change their lives forever. Summer at Lakeside: Diana Terry’s life has been turned upside down by a bitter divorce. When her beautiful, eccentric grandmother dies, she’s devastated. Taking nothing but a battered suitcase and her canine buddy, Charlie, she leaves her old life behind to comfort her family and find a new kind of normal. Meeting Ethan changes her life. His kindness and quiet strength makes her see a brighter future for both of them. When a family heirloom disappears from The Lakeside Inn, a series of events is set in motion that tests their growing relationship. Can they trust each other or will their past experiences overshadow what’s in their hearts? A Lakeside Thanksgiving: Barbara Terry is enjoying working with her sisters at The Lakeside Inn. Putting her marketing skills to good use, she creates a plan that will bring more guests to their Bed and Breakfast. Theo Montgomery is an award-winning journalist whose reputation has been destroyed. Starting a community radio station is giving him something positive to focus on while he comes to terms with what happened in New York City. But when the future of the radio station is in jeopardy, he turns to Barbara for help. When the mystery surrounding his arrival is revealed, he has to make the most important decision of his life. Will he stay in Sapphire Bay or risk losing Barbara’s love forever? Praise for Leeanna Morgan's books: "I am addicted to Leeanna Morgan's books! The only problem with them is that I hate coming to the end of one, and can't wait for the next good read. I love how she weaves the characters together and draws you right into their lives. If you haven't discovered her, please do give her books a try. You won't be disappointed, except for not having found her sooner!" "I thoroughly enjoyed this book! I couldn't put it down. I purchased it today and finished it just now. Captivating story from beginning to end. Definitely a five-star book." Other Novels by Leeanna Morgan: Montana Promises: Book 1: Coming Home (Mia and Stan) Book 2: The Gift (Hannah and Brett) Book 3: The Wish (Claire and Jason) Book 4: Country Love (Becky and Sean) Montana Promises Boxed Set: Books 1-3 Sapphire Bay: Book 1: Falling For You (Natalie and Gabe) Book 2: Once In A Lifetime (Sam and Caleb) Book 3: A Christmas Wish (Megan and William) Book 4: Before Today (Brooke and Levi) Book 5: The Sweetest Thing (Cassie and Noah) Book 6: Sweet Surrender (Willow and Zac) Sapphire Bay Boxed Set: Books 1-3 Sapphire Bay Boxed Set: Books 4-6 Santa’s Secret Helpers: Book 1: Christmas On Main Street (Emma and Jack) Book 2: Mistletoe Madness (Kylie and Ben) Book 3: Silver Bells (Bailey and Steven) Book 4: The Santa Express (Shelley and John) Book 5: Endless Love (The Jones Family) Santa’s Secret Helpers Boxed Set: Books 1-3 Return To Sapphire Bay: The Lakeside Inn (Penny and Wyatt) Summer At Lakeside (Diana and Ethan) A Lakeside Thanksgiving (Barbara and Theo) Christmas At Lakeside (Katie and Peter) Return to Sapphire Bay Boxed Set (Books 1-3) The Cottages on Anchor Lane: The Flower Cottage (Jackie and Richard) The Starlight Café (Andrea and David) The Cozy Quilt Shop (Shona and Greg) A Stitch in Time (Laura and Joseph)

Transcultural Realities

Transcultural Realities PDF Author: Virginia H. Milhouse
Publisher: SAGE
ISBN: 0761923764
Category : Language Arts & Disciplines
Languages : en
Pages : 347
Book Description
This text challenges the quantitative, social science perspective on intercultural communication by examining critical issues from diverse perspectives. Key topics include historical and religious perspectives; racial and ethnic issues; cross-cultural adaptation; and methods of researching `other′ cultures. The book: · Takes a more criticalltural worldview of intercultural communication. · Includes some of the major thinkers of the contemporary times, including Molefi Kete Asante, Ama Mazama, Anthony Monteiro, and Ali Mazrui. The book is constructed so that professors and students of any cultural group might use it.